Knowledge Transfer in Multinational Firms
Knowledge management is a key factor to the success of multinational firms. Many times in fact it is reverse knowledge transfer that gives the firm competitive advantage in its particular industry. Success to an increasing extent is dependent on the ease and speed in which knowledge is able to flow between the parent company and its subsidiaries. What has been identified as knowledge in this paper is forms of know how, such as product design, business practices, quality issues, distribution expertise, customer handling, and so on. The foreign subsidiaries become dependent on localized knowledge sources and their own local knowledge generation. It is a subsidiary’s ability to be accepted into the context of the society that will bring about product innovation and a better understanding of what this particular market is looking for. This means that local relationships become sources of knowledge that can relate to upgrading products, operation procedures, and business practices. This knowledge can then be transferred back to the parent company in a reverse knowledge transfer practice.
Reverse knowledge transfer is not a practice that is accepted in all organizational cultures. Many times in organizations you see knowledge disseminated by the parent company to its subsidiaries this is called hierarchical knowledge flow. This is a one way flow of knowledge and is less likely to allow a company to gain competitive advantage in localized markets of multinational firms. An external knowledge flow allows for a two way transfer of knowledge among subsidiaries and the parent company. The most progressive flow of knowledge is a network flow of knowledge in which knowledge is transferred from parent company to subsidiary and vice-versa and between peer subsidiaries. This is the most ideal transfer of knowledge as it is free flowing and allows for everyone to benefit from each others best practices.
Many times what prohibits reverse knowledge transfer is the organizational design. The parent company must identify the subsidiary’s ability to generate knowledge, and promote the exchange of that knowledge. In order to promote this exchange there must be direct links not only to the parent company from the subsidiary, but also between each subsidiary giving them a peer-to-peer aspect of knowledge transfer.
In many cases intra-firm linkage is based on trust and a personal relationship between the two subsidiaries. When trust and a feeling of reciprocity are present there is a much greater chance that knowledge transfer will take place. The question remains how a parent company can encourage this linkage between subsidiaries? The transferring of tacit knowledge is also encouraged by a tight link between companies. The basic understanding of tacit knowledge will encourage the transfer of knowledge as it will allow each company to better understand the information and interaction it receives from other subsidiaries.
Reverse knowledge transfer does not necessarily lead to a greater success for the overall corporation. There are times in which one’s ability to integrate this knowledge base and make use of it is hindered. Again this comes back to a company’s culture and their acceptance or capabilities of new methods. It must be reiterated that knowledge from logistically dispersed subsidiaries can be a crucial source of competitive advantage, but it is not always.
When discussing the relevance of reverse knowledge transfer in knowledge management it is essential for the rapid progress of some multinational firms. Reverse knowledge transfer allows the parent corporation to benefit from its subsidiaries and disperse its new knowledge throughout its corporation. Everyone then can benefit from best practices as they see fit in their organization.
Sources:
Rabbiosi, Larissa, comp. The Evolution of Reverse Knowledge Transfer with Multinational Corporations. Vers. 1. May 2005. Politecnico Di Milano. 25 Feb. 2008 http://www.triplehelix5.com/pdf/A108_THC5.pdf
Yang, Qin, Ram Mudambi, and Klaus Meyer, comps. Asymmetries Between ‘Traditional’ and Reverse Knowledge Flows in Multinational Firms: a Study of Acquisitions in Transition Economies. Vers. 1. Sept. 03. Temple University. 4 Mar. 2008 <http://www.klausmeyer.co.uk/publications/yang_mudambi_meyer_knowledge_transfer070328.pdf>.